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Marketing Letters

Springer Nature

AJG 3ABDC A
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Who gets a reply? Modeling managerial responses to online reviews across industries
Lavy Khoushinsky & Arseny Kokotov
20260 citations
Seeing is wanting: Interior-revealing packaging depictions increase purchase intentions for indulgent foods
Yunxin Liu
20260 citations
Reexamining Gaussian copula endogeneity correction with noncontinuous endogenous regressors
Yifan Zhang et al.
20260 citations
Frame the purchase: How message framing shapes consumer responses to material vs. experiential purchases
Bin Li et al.
20260 citations
Monthly plans over lifetime access: how privacy concerns shape subscription preference
Yunqing Chen et al.
20260 citations
Exploring the effects of brand community dissolution
Miles V. Condon et al.
20260 citations
Remembering Donald R. Lehmann (“Coach”)
Jeffrey R. Parker et al.
20260 citations
Double Jeopardy in digital entertainment: a replication corner study using Steam data
Marek Šulik
20260 citations
The role of voice-enabled smart devices in promoting prosocial shopping behavior
Iman Paul et al.
20260 citations
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity
Joshua Benjamin Schramm
20254 citations
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation
Ying Ding & Zhou Zhi
20253 citations
Dual response in conjoint analysis
Cheng-Yu Hung et al.
20252 citations
A new technique for measuring a firm’s marketing emphasis
Hoorsana Damavandi et al.
20252 citations
Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude
Baler Bilgin & Kunter Gunasti
20251 citations
True pricing – guiding consumers within a new pricing paradigm
Anne O. Peschel et al.
20251 citations
Identifying a suitable short form to assess Brand Love
L. R. Green & Brad Elphinstone
20251 citations
How Augmented Reality (AR) impacts consumers’ connection to a brand
Youjung Jun
20251 citations
I am religious, therefore I am good: the influence of consumer religiosity on purchase intentions of unethical brands
Frank G. Cabano & Elizabeth A. Minton
20251 citations
The power of diversity in online communities
Anne O. Peschel et al.
20250 citations
How endorsers’ faces shape perceptions of brand warmth and competence
Moritz Ingendahl
20250 citations

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