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https://doi.org/https://doi.org/10.1007/s11002-025-09765-7
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@article{ying2025,
title = {{Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation}},
author = {Ying Ding & Zhou Zhi},
journal = {Marketing Letters},
year = {2025},
doi = {https://doi.org/https://doi.org/10.1007/s11002-025-09765-7},
}TY - JOUR
TI - Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation
AU - Ding, Ying
AU - Zhi, Zhou
JO - Marketing Letters
PY - 2025
ER -
Ying Ding & Zhou Zhi (2025). Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation. *Marketing Letters*. https://doi.org/https://doi.org/10.1007/s11002-025-09765-7
Ying Ding & Zhou Zhi. "Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation." *Marketing Letters* (2025). https://doi.org/https://doi.org/10.1007/s11002-025-09765-7.
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation
Ying Ding & Zhou Zhi · Marketing Letters · 2025
https://doi.org/https://doi.org/10.1007/s11002-025-09765-7
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