A new technique for measuring a firm’s marketing emphasis

@article{hoorsana2025,
  title        = {{A new technique for measuring a firm’s marketing emphasis}},
  author       = {Hoorsana Damavandi et al.},
  journal      = {Marketing Letters},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1007/s11002-025-09781-7},
}

TY  - JOUR
TI  - A new technique for measuring a firm’s marketing emphasis
AU  - al., Hoorsana Damavandi et
JO  - Marketing Letters
PY  - 2025
ER  -

Hoorsana Damavandi et al. (2025). A new technique for measuring a firm’s marketing emphasis. *Marketing Letters*. https://doi.org/https://doi.org/10.1007/s11002-025-09781-7

Hoorsana Damavandi et al.. "A new technique for measuring a firm’s marketing emphasis." *Marketing Letters* (2025). https://doi.org/https://doi.org/10.1007/s11002-025-09781-7.

A new technique for measuring a firm’s marketing emphasis
Hoorsana Damavandi et al. · Marketing Letters · 2025
https://doi.org/https://doi.org/10.1007/s11002-025-09781-7