How Augmented Reality (AR) impacts consumers’ connection to a brand

@article{youjung2025,
  title        = {{How Augmented Reality (AR) impacts consumers’ connection to a brand}},
  author       = {Youjung Jun},
  journal      = {Marketing Letters},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1007/s11002-025-09770-w},
}

TY  - JOUR
TI  - How Augmented Reality (AR) impacts consumers’ connection to a brand
AU  - Jun, Youjung
JO  - Marketing Letters
PY  - 2025
ER  -

Youjung Jun (2025). How Augmented Reality (AR) impacts consumers’ connection to a brand. *Marketing Letters*. https://doi.org/https://doi.org/10.1007/s11002-025-09770-w

Youjung Jun. "How Augmented Reality (AR) impacts consumers’ connection to a brand." *Marketing Letters* (2025). https://doi.org/https://doi.org/10.1007/s11002-025-09770-w.

How Augmented Reality (AR) impacts consumers’ connection to a brand
Youjung Jun · Marketing Letters · 2025
https://doi.org/https://doi.org/10.1007/s11002-025-09770-w