Frame the purchase: How message framing shapes consumer responses to material vs. experiential purchases

@article{bin2026,
  title        = {{Frame the purchase: How message framing shapes consumer responses to material vs. experiential purchases}},
  author       = {Bin Li et al.},
  journal      = {Marketing Letters},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1007/s11002-026-09810-z},
}

TY  - JOUR
TI  - Frame the purchase: How message framing shapes consumer responses to material vs. experiential purchases
AU  - al., Bin Li et
JO  - Marketing Letters
PY  - 2026
ER  -

Bin Li et al. (2026). Frame the purchase: How message framing shapes consumer responses to material vs. experiential purchases. *Marketing Letters*. https://doi.org/https://doi.org/10.1007/s11002-026-09810-z

Bin Li et al.. "Frame the purchase: How message framing shapes consumer responses to material vs. experiential purchases." *Marketing Letters* (2026). https://doi.org/https://doi.org/10.1007/s11002-026-09810-z.

Frame the purchase: How message framing shapes consumer responses to material vs. experiential purchases
Bin Li et al. · Marketing Letters · 2026
https://doi.org/https://doi.org/10.1007/s11002-026-09810-z