Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude

@article{baler2025,
  title        = {{Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude}},
  author       = {Baler Bilgin & Kunter Gunasti},
  journal      = {Marketing Letters},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1007/s11002-025-09785-3},
}

TY  - JOUR
TI  - Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude
AU  - Bilgin, Baler
AU  - Gunasti, Kunter
JO  - Marketing Letters
PY  - 2025
ER  -

Baler Bilgin & Kunter Gunasti (2025). Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude. *Marketing Letters*. https://doi.org/https://doi.org/10.1007/s11002-025-09785-3

Baler Bilgin & Kunter Gunasti. "Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude." *Marketing Letters* (2025). https://doi.org/https://doi.org/10.1007/s11002-025-09785-3.

Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude
Baler Bilgin & Kunter Gunasti · Marketing Letters · 2025
https://doi.org/https://doi.org/10.1007/s11002-025-09785-3