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Journal of Business-to-Business Marketing

Taylor & Francis

AJG 1ABDC B
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Watch While Being Watched: How Can ICT Providers Leverage Net Promoter Score to Understand and Predict Sustained User Adoption?
Doreen E. Shanahan & Clark D. Johnson
20260 citations
The Impact of Moral Identity and Supervisor Bottom-Line Mentality on Salesperson Bottom-Line Mentality and Customer-Relationship-Building Behaviors
Charles H. Schwepker & Megan C. Good
20260 citations
AI-Driven Big Data Analytics and Supply Chain Resilience in B2B Markets: Insights from the Chinese Manufacturing Sector
Qi Yao et al.
20260 citations
Performance-Based Franchisee Segmentation
Gregory Strydom et al.
20260 citations
Leveraging Supply Chain Dynamic Capabilities to Improve New Product Development Effectiveness: The Role of AI-Driven Big Data Analytics Capability and Environmental Dynamism
Yujie Li et al.
20260 citations
Buyers’ Satisfaction with Suppliers’ Economic and Relational Attributes and Its Impact on Commitment and Behavioral Intentions of Buyers in the Beauty Product Industry
Keun S. Lee et al.
20260 citations
The Impact of Sustainable Marketing on Firm Performance: A Bibliometric Analysis
Ana Catarina Nunes et al.
20260 citations
Product Evolution in the Experience Economy: How to Develop a Welcoming Experiential Offering
Liling Yang
20260 citations
Anchoring within Decoupling: The Reshoring Decision for the Rise of Emerging Market Multinationals Under COVID-19 Disruptions
Chih-An Lin & Yu-Yuan Shih
20260 citations
The Implementation of Generative AI at SME’s: Perspectives & Evidences Using Status Quo Bias
Sarbjit Singh Oberoi et al.
20260 citations
Artificial Intelligence Applications in the B2B Sales Funnel
David Fehrenbach et al.
20255 citations
Perceived Market Leadership and Customer Engagement for IT Companies in the Enterprise Software Market: Evaluating the Role of Social Media Marketing
Önder Kethüda & Rami Ayoubi
20252 citations
Enhancing Business Performance Through Integrated B2B Systems in China: A Dynamic Capabilities Perspective
Yu Cheng et al.
20252 citations
Unethical Behaviors in Buyer-Supplier Relationships: An Integrative Review and Future Research Agenda
Mingu Kang et al.
20251 citations
Restaurants’ Evaluations of Third-Party Delivery Services: A Relational Approach
Jessica Martínez et al.
20250 citations
Distributors’ Channel-Adaptive Behavior: Bridging Channel Diversity and Collaboration
Fanglan Pang et al.
20250 citations
Enhanced Business-to-Business Lifetime Value Prediction Using a Hybrid Machine Learning and Markov Chain Model
Sepideh Nasiri
20250 citations
Competitive Intensity in B2B Sales: How and When Does Salesperson Self-efficacy Affect Adaptive Performance?
Belén Bande et al.
20250 citations
Correction
Unknown
20250 citations
Salespeople Motivation: A TCCM-Based Review and Future Research Agenda
Abhishek Vilas Sonavane & Chandan Kumar Behera
20250 citations

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