Enhanced Business-to-Business Lifetime Value Prediction Using a Hybrid Machine Learning and Markov Chain Model

@article{sepideh2025,
  title        = {{Enhanced Business-to-Business Lifetime Value Prediction Using a Hybrid Machine Learning and Markov Chain Model}},
  author       = {Sepideh Nasiri},
  journal      = {Journal of Business-to-Business Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/1051712x.2025.2574597},
}

TY  - JOUR
TI  - Enhanced Business-to-Business Lifetime Value Prediction Using a Hybrid Machine Learning and Markov Chain Model
AU  - Nasiri, Sepideh
JO  - Journal of Business-to-Business Marketing
PY  - 2025
ER  -

Sepideh Nasiri (2025). Enhanced Business-to-Business Lifetime Value Prediction Using a Hybrid Machine Learning and Markov Chain Model. *Journal of Business-to-Business Marketing*. https://doi.org/https://doi.org/10.1080/1051712x.2025.2574597

Sepideh Nasiri. "Enhanced Business-to-Business Lifetime Value Prediction Using a Hybrid Machine Learning and Markov Chain Model." *Journal of Business-to-Business Marketing* (2025). https://doi.org/https://doi.org/10.1080/1051712x.2025.2574597.

Enhanced Business-to-Business Lifetime Value Prediction Using a Hybrid Machine Learning and Markov Chain Model
Sepideh Nasiri · Journal of Business-to-Business Marketing · 2025
https://doi.org/https://doi.org/10.1080/1051712x.2025.2574597