Cite this paper https://doi.org/https://doi.org/10.1080/1051712x.2026.2629908 Copy URL
Or copy a formatted citation
BibTeX RIS APA Chicago Link
@article{yujie2026,
title = {{Leveraging Supply Chain Dynamic Capabilities to Improve New Product Development Effectiveness: The Role of AI-Driven Big Data Analytics Capability and Environmental Dynamism}},
author = {Yujie Li et al.},
journal = {Journal of Business-to-Business Marketing},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1080/1051712x.2026.2629908},
} TY - JOUR
TI - Leveraging Supply Chain Dynamic Capabilities to Improve New Product Development Effectiveness: The Role of AI-Driven Big Data Analytics Capability and Environmental Dynamism
AU - al., Yujie Li et
JO - Journal of Business-to-Business Marketing
PY - 2026
ER - Yujie Li et al. (2026). Leveraging Supply Chain Dynamic Capabilities to Improve New Product Development Effectiveness: The Role of AI-Driven Big Data Analytics Capability and Environmental Dynamism. *Journal of Business-to-Business Marketing*. https://doi.org/https://doi.org/10.1080/1051712x.2026.2629908 Yujie Li et al.. "Leveraging Supply Chain Dynamic Capabilities to Improve New Product Development Effectiveness: The Role of AI-Driven Big Data Analytics Capability and Environmental Dynamism." *Journal of Business-to-Business Marketing* (2026). https://doi.org/https://doi.org/10.1080/1051712x.2026.2629908. Leveraging Supply Chain Dynamic Capabilities to Improve New Product Development Effectiveness: The Role of AI-Driven Big Data Analytics Capability and Environmental Dynamism
Yujie Li et al. · Journal of Business-to-Business Marketing · 2026
https://doi.org/https://doi.org/10.1080/1051712x.2026.2629908 Copy
Paste directly into BibTeX, Zotero, or your reference manager.