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https://doi.org/https://doi.org/10.1080/1051712x.2025.2602605
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@article{belén2025,
title = {{Competitive Intensity in B2B Sales: How and When Does Salesperson Self-efficacy Affect Adaptive Performance?}},
author = {Belén Bande et al.},
journal = {Journal of Business-to-Business Marketing},
year = {2025},
doi = {https://doi.org/https://doi.org/10.1080/1051712x.2025.2602605},
}TY - JOUR
TI - Competitive Intensity in B2B Sales: How and When Does Salesperson Self-efficacy Affect Adaptive Performance?
AU - al., Belén Bande et
JO - Journal of Business-to-Business Marketing
PY - 2025
ER -
Belén Bande et al. (2025). Competitive Intensity in B2B Sales: How and When Does Salesperson Self-efficacy Affect Adaptive Performance?. *Journal of Business-to-Business Marketing*. https://doi.org/https://doi.org/10.1080/1051712x.2025.2602605
Belén Bande et al.. "Competitive Intensity in B2B Sales: How and When Does Salesperson Self-efficacy Affect Adaptive Performance?." *Journal of Business-to-Business Marketing* (2025). https://doi.org/https://doi.org/10.1080/1051712x.2025.2602605.
Competitive Intensity in B2B Sales: How and When Does Salesperson Self-efficacy Affect Adaptive Performance?
Belén Bande et al. · Journal of Business-to-Business Marketing · 2025
https://doi.org/https://doi.org/10.1080/1051712x.2025.2602605
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