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International Journal of Technology Marketing

Inderscience Publishers

Marketing
AJG 1ABDC C
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
The role of affect and consumption values in the intention to enter in a gamification experience
Patrícia Marques Santos et al.
20260 citations
Developing a marketing strategy for a startup project
Yuliia Biliavska & Andrii Tryvailo
20260 citations
Linking customer engagement to customer satisfaction: does mobile marketing matters
Asiamah Yeboah et al.
20260 citations
Masstige apparel products and FOMO in online shopping: tapping the emerging market for luxury consumption
Nupur Arora et al.
20260 citations
An approach for dynamic testing of augmented reality in retail contexts
Christian Sonnenberg et al.
20253 citations
Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation
N.A. Hapsatou
20251 citations
Updates in the evolution of AI-driven digital marketing practices: a literature review with bibliometric analysis
Mohammad Faruk et al.
20251 citations
Rental intention toward electric-powered two-wheelers: empirical evidence from Vietnam
Gia Ninh Nguyen et al.
20250 citations
A correlation study of CRM resources and retailer omnichannel strategy performance
Victoria C. Hailey
20250 citations
An efficient covariate selection method for a Pareto-type model and machine learning in customer inactivity prediction
Shao Ming Xie
20250 citations
The evolution of brand image: exploring the influence of technology through bibliometric analysis
Tayfun Şaan et al.
20250 citations
Antecedents to selection and usage of online video streaming platforms: a grounded theory approach
Pragya Jayaswal & Biswajita Parida
20250 citations
An approach for dynamic testing of augmented reality in retail contexts
Scott D. Swain et al.
20250 citations
The evolution of brand image: exploring the influence of technology through bibliometric analysis
Muhammet Ali Tiltay et al.
20250 citations
Consumer resistance to autonomous checkout technology: a study on active and passive innovation resistance
Özge Akin
20250 citations
A theoretical essay on marketing digitalisation in SMEs
Ana Maria Machado Toaldo & Marina Proença
20250 citations
Consumer resistance to autonomous checkout technology: a study on active and passive innovation resistance
Özge Akin
20250 citations
A theoretical essay on marketing digitalisation in SMEs
Marina Proença & Ana Maria Machado Toaldo
20250 citations
Artificial intelligence in innovative e-marketing
Iryna Gamova et al.
20250 citations
Augmenting tradition through innovation the implementation of NFTs in the high-end fashion industry
Mariachiara Colucci & Alessandra Vecchi
20250 citations

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