arbiter
JournalsPricingAccount

Developing a marketing strategy for a startup project

Yuliia Biliavska & Andrii Tryvailo

International Journal of Technology Marketing2026https://doi.org/10.1504/ijtmkt.2026.10075483article
AJG 1ABDC C
Weight
0.50

What the paper says

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.1504/ijtmkt.2026.10075483

Or copy a formatted citation

@article{yuliia2026,
  title        = {{Developing a marketing strategy for a startup project}},
  author       = {Yuliia Biliavska & Andrii Tryvailo},
  journal      = {International Journal of Technology Marketing},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1504/ijtmkt.2026.10075483},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Developing a marketing strategy for a startup project

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.