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Rental intention toward electric-powered two-wheelers: empirical evidence from Vietnam

Gia Ninh Nguyen et al.

International Journal of Technology Marketing2025https://doi.org/10.1504/ijtmkt.2026.150490article
AJG 1ABDC C
Weight
0.50

What the paper says

This study is the first to explore the critical factors influencing consumers' rental intentions regarding electric-powered two-wheelers (EPTWs). Given the prominent use of the theory of planned behaviour (TPB) in consumer behaviour research, particularly in studies on electric vehicle rentals, this study extends the TPB to explain rental intentions for electric-powered two-wheelers. Data were collected from 240 consumers in Ho Chi Minh City, Vietnam, and PLS-SEM was used to analyse the measurement and structural models. The results show that subjective norms (SN), perceived behavioural control (PBC), perceived quality (PQ), perceived service quality (SERQ), and the need for uniqueness (UNIQ) are the most important factors influencing Vietnamese consumers' rental intentions for electric-powered two-wheelers. Managers are advised to emphasise both the quality dimensions of the electric-powered two-wheelers and the quality of the rental service. They should also highlight the social value, environmental value, and design style of electric-powered two-wheelers to attract consumers with a strong need for uniqueness. Limitations and directions for future research are also discussed.

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https://doi.org/https://doi.org/10.1504/ijtmkt.2026.150490

Or copy a formatted citation

@article{gia2025,
  title        = {{Rental intention toward electric-powered two-wheelers: empirical evidence from Vietnam}},
  author       = {Gia Ninh Nguyen et al.},
  journal      = {International Journal of Technology Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1504/ijtmkt.2026.150490},
}

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Rental intention toward electric-powered two-wheelers: empirical evidence from Vietnam

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.