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Consumer resistance to autonomous checkout technology: a study on active and passive innovation resistance

Özge Akin

International Journal of Technology Marketing2025https://doi.org/10.1504/ijtmkt.2025.145380article
AJG 1ABDC C
Weight
0.50

What the paper says

The study aims to understand consumers' reactions to applications that incorporate artificial intelligence technology, how they perceive these technologies, and the factors that prevent them from adopting them using innovation resistance theory. Data were collected online from 610 individuals and analysed using exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and partial least squares structural equation modelling (PLS-SEM) via SPSS 26 and SmartPLS 3.0. The results indicated that passive innovation resistance (PIR) and adoption barriers were not directly related to adoption intention. However, due to the sequential nature of the innovation adoption process, active innovation resistance (AIR) and adoption barriers arise as a result of information processing based on PIR. AIR is the most dominant predictor of adoption intention; it also acts as a central mediator and influences the mechanism of adoption.

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https://doi.org/https://doi.org/10.1504/ijtmkt.2025.145380

Or copy a formatted citation

@article{özge2025,
  title        = {{Consumer resistance to autonomous checkout technology: a study on active and passive innovation resistance}},
  author       = {Özge Akin},
  journal      = {International Journal of Technology Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1504/ijtmkt.2025.145380},
}

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Consumer resistance to autonomous checkout technology: a study on active and passive innovation resistance

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.