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Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation

N.A. Hapsatou

International Journal of Technology Marketing2025https://doi.org/10.1504/ijtmkt.2025.147325article
AJG 1ABDC C
Weight
0.37

What the paper says

This paper aims to analyse and evaluate retail company digitalisation process in the supply chain in Cameroon. A case study of six retail companies in two major cities (Yaoundé and Douala) in Cameroon enabled to assess their level of digitalisation. The aim was to put forward various scenarios for the digitalisation of their supply chain. This paper assessed the level of digitalisation of retail companies supply chain and proposes various scenarios for the digitalisation of their supply chain. This paper is a research work focused on the digitalisation of supply chains. The literature studied indicates that only one study was carried out in Cameroon, as opposed to the numerous publications on this topic in developed countries.

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https://doi.org/https://doi.org/10.1504/ijtmkt.2025.147325

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@article{n.a.2025,
  title        = {{Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation}},
  author       = {N.A. Hapsatou},
  journal      = {International Journal of Technology Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1504/ijtmkt.2025.147325},
}

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Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.