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Health Marketing Quarterly

Taylor & Francis

AJG 1ABDC B
Abstract coveragesee Methodology
Recent paperssorted by most recent
PaperYearCitations
Mapping the research landscape of mobile health applications: A systematic review and bibliometric analysis
Ezgi Delen & Burcu İlter
20260 citations
Media literacy intervention effects on young adults’ decision making about substance use-related social media messages
ERICA WEINTRAUB AUSTIN et al.
20260 citations
Personas: A market segmentation approach to describe physical activity behavior in autistic populations using the capability, opportunity, motivation, behavior (COM-B) framework
Katherine Parsons et al.
20260 citations
Does informational social media use negatively impact preventive behavior during the COVID-19 pandemic? The moderating roles of citizens’ scientific knowledge and trust in science
Oliver Schnittka et al.
20260 citations
Editorial: Designing equity: Reframing health marketing for sustainable social impact
Joy Parkinson
20260 citations
Trust in public health campaigns: A comparative analysis of India’s polio and COVID-19 vaccination drives
Asrar Ahmad Teeli & Sajad Hussain
20260 citations
Using segmentation to co-design a healthy eating program
Anna Kitunen et al.
20253 citations
Customer adoption of artificial intelligence in healthcare: An empirical investigation based on multiple samples
Ajay Kumar et al.
20252 citations
Crafting effective health appeals: Language and source credibility in amplifying tobacco control messages on social media
Dhruven R. Zala et al.
20252 citations
An evaluation of healthcare seeking behaviours through a telephone health advice and triage service
Alana Delaforce et al.
20251 citations
Zero-alcohol beverage aisle placement and social norms around alcohol: A cultural perspective from Aotearoa New Zealand
Ann‐Marie Kennedy et al.
20251 citations
An environmental scan of messages promoting compliance behaviour for a medical directive in COVID-19
Thi Nhung Mac et al.
20251 citations
The value of visible work: Operational transparency in digital healthcare interfaces
Sidney Anderson et al.
20250 citations
Bedside manner or technical quality? Building advocacy for clinical trial participation via rapport
Rory Mulcahy et al.
20250 citations
Design and Marketing mHealth Solutions for Patients Undergoing Bariatric Surgery: A Qualitative Analysis of Stakeholder Requirements
Charlene Wright et al.
20250 citations
Factors Driving Continuous Intention to Use Telemedicine in the Post-COVID-19 Era: An Integrated HBM and UTAUT Approach
Seungjae Shin & Wonjun Lee
20250 citations
Cognitive Blind Spots: An Exploration of How Belief Perseverance Influences Organic Food Perceptions
Aadel A. Darrat & Mahmoud A. Darrat
20250 citations
Gen Z and Safe Sex Practices: Drivers of Condom Purchase Intention in an Emerging Country
Viet Quoc Cao et al.
20250 citations
Customer-centric co-creation value for vulnerable populations in digital healthcare
Suciati Mega Wardani et al.
20250 citations
Assessing factors influencing the acceptance of fortified foods: An emerging economy perspective
Gaurav Chaurasia et al.
20250 citations

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