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Customer-centric co-creation value for vulnerable populations in digital healthcare

Suciati Mega Wardani et al.

Health Marketing Quarterly2025https://doi.org/10.1080/07359683.2025.2567162article
AJG 1ABDC B
Weight
0.50

Abstract

Digital healthcare offers a promising solution for bridging the equity gap and leveraging technology to deliver healthcare services remotely to vulnerable populations. Focus group discussions (FGDs) were conducted to enrich our understanding of how variables previously identified in the literature fit the research context. Eleven research hypotheses that were developed were tested using quantitative methods. Results highlight that customer operant, clinical, personal network, and digital resources enhance participation behavior in digital healthcare. This study provides insights into how participation behaviors improve subjective well-being and effectively strengthen loyalty through the mediating role of subjective well-being.

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https://doi.org/https://doi.org/10.1080/07359683.2025.2567162

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@article{suciati2025,
  title        = {{Customer-centric co-creation value for vulnerable populations in digital healthcare}},
  author       = {Suciati Mega Wardani et al.},
  journal      = {Health Marketing Quarterly},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/07359683.2025.2567162},
}

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Customer-centric co-creation value for vulnerable populations in digital healthcare

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.