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Journal of Marketing Management

Taylor & Francis

AJG 2ABDC A
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Navigating CSR challenges: insights into brand value and brand strength
Amandine Bavent & Elisabeth Paulet
20260 citations
Making localness work: boundary intermediation in decentralised market systems
Paola Gioia et al.
20260 citations
Designing transformative digital cultural experiences to enhance customer well-being
Michela Addis et al.
20260 citations
AI in luxury consumption: bridging consumer desires and managerial perspectives
Jacqueline K. Eastman & Khaled Aboulnasr
20260 citations
Self-tracking, consumption and markets: analysing current research and setting a new research agenda
Marina Henriques Viotto et al.
20260 citations
Beyond critique: for a subversive marketing scholarship
Vassilis Charitsis & A. V. Bradshaw
20260 citations
On being ‘state of the art’
Mark Tadajewski & Matthew Higgins
20260 citations
The practice barometer: towards an anti-cannibal and trans-environmental agenda
Klara Scheurenbrand & Verena Gruber
20260 citations
Designing for memorable experiences in cultural tourism: a process model from managerial perspectives
Diana C. Arcila Perdomo et al.
20260 citations
Stimulating customer engagement behaviours: an experiment in shared autonomous vehicles
Gediminas Lipnickas et al.
20260 citations
Conceptualising multi-actor value recovery behaviours: scale development and validation in live-streaming e-commerce
Lei Wang et al.
20260 citations
Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s
Luigi Servadio & Tomas Müllern
20260 citations
Refugee marketplace discrimination: a systematic integrative review
Carmen Mal et al.
20260 citations
When value-based selling stalls: an institutional analysis of its adoption in knowledge-intensive business services
Eija-Liisa Heikka et al.
20260 citations
Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management
Emmanuel Mogaji
202513 citations
‘Holding on’: postfeminist articulations of menopause in advertising
Aodheen McCartan
20259 citations
Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns
Giulia Monteverde et al.
20258 citations
Bytes of affect: unveiling the emergence of the responsible menopause consumer on social media
Adriana Schneider Dallolio et al.
20257 citations
Brand activism in the era of permacrisis: systematic literature review and future research agenda
Tatiana Anisimova et al.
20257 citations
All change? The new climacteric market awareness
Jennifer Takhar et al.
20257 citations

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