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Navigating CSR challenges: insights into brand value and brand strength

Amandine Bavent & Elisabeth Paulet

Journal of Marketing Management2026https://doi.org/10.1080/0267257x.2026.2619635article
AJG 2ABDC A
Weight
0.50

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https://doi.org/https://doi.org/10.1080/0267257x.2026.2619635

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@article{amandine2026,
  title        = {{Navigating CSR challenges: insights into brand value and brand strength}},
  author       = {Amandine Bavent & Elisabeth Paulet},
  journal      = {Journal of Marketing Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1080/0267257x.2026.2619635},
}

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Navigating CSR challenges: insights into brand value and brand strength

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.