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Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management

Emmanuel Mogaji

Journal of Marketing Management2025https://doi.org/10.1080/0267257x.2025.2461673article
AJG 2ABDC A
Weight
0.59

Abstract

No abstract available.

13 citations

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https://doi.org/https://doi.org/10.1080/0267257x.2025.2461673

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@article{emmanuel2025,
  title        = {{Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management}},
  author       = {Emmanuel Mogaji},
  journal      = {Journal of Marketing Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/0267257x.2025.2461673},
}

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Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management

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Evidence weight

0.59

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.60 × 0.4 = 0.24
M · momentum0.82 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.