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https://doi.org/https://doi.org/10.1080/0267257x.2026.2645789
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@article{luigi2026,
title = {{Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s}},
author = {Luigi Servadio & Tomas Müllern},
journal = {Journal of Marketing Management},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1080/0267257x.2026.2645789},
}TY - JOUR
TI - Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s
AU - Servadio, Luigi
AU - Müllern, Tomas
JO - Journal of Marketing Management
PY - 2026
ER -
Luigi Servadio & Tomas Müllern (2026). Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s. *Journal of Marketing Management*. https://doi.org/https://doi.org/10.1080/0267257x.2026.2645789
Luigi Servadio & Tomas Müllern. "Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s." *Journal of Marketing Management* (2026). https://doi.org/https://doi.org/10.1080/0267257x.2026.2645789.
Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s
Luigi Servadio & Tomas Müllern · Journal of Marketing Management · 2026
https://doi.org/https://doi.org/10.1080/0267257x.2026.2645789
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