arbiter
JournalsAccount
← All journals

Journal of Advertising

Taylor & Francis

AJG 3ABDC A
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
The Power of Real: Exploring The Effects of AI-Generated Vs. Real Models in Advertising Considering Female Consumers
Farnoosh Khodakarami et al.
20261 citations
Reimagining the American Dream of Aging: Filmic Portrayals and Implications for Transformative Advertising Research
Katherine Sredl et al.
20261 citations
Introducing the Ethics of Actors in Systems (EASY) Approach to Digital Advertising Literacy Through the Views of Early Adolescents
Michelle Ciccone et al.
20261 citations
Lend a “Hand!” Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal
Chun‐Tuan Chang et al.
20260 citations
Model of Advertising Practitioner Scholarship (MAPS): A Scoping Review of Research on Advertising Practitioner Viewpoints
Kasey Windels et al.
20260 citations
Human vs. Artificial Intelligence: The Role of Agent Knowledge in Consumer Responses to AI Influencers, Moderated by Interactivity and Mediated by Anthropomorphism
WooJin Kim et al.
20260 citations
Can Aggressive Humor Pay Off in Brand-to-Brand Dialogues on Social Media?
Mathieu Béal & Nguyen Nguyen
20260 citations
The Role of Homophily in Transformative Advertising Research: An Acid Assault Perspective
Shanjita Shawrin et al.
20260 citations
Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release
Hui Shi et al.
20260 citations
How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI
Quan Xie et al.
20260 citations
Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social Change
Linda Tuncay Zayer et al.
20260 citations
In Memory of Dr. Herbert Jack Rotfeld
Alyse R. Lancaster & Cynthia Morton Padovano
20260 citations
Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience
Kimberley Hardcastle et al.
202543 citations
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence
César Zamudio et al.
202510 citations
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective
M. Kim et al.
20258 citations
“What Can the Heart Tell Us About Thinking?” A Three-Decade Review of Heart Rate Measurement and Its Future Applications to Advertising Research
Russell B. Clayton & Jessica Gall Myrick
20256 citations
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
Lu Meng et al.
20256 citations
Seeing Ad Transparency More Clearly: Public Perception, Use of Ad Transparency Tools, and Responses to Dataveillance
Laurent H. Wang et al.
20255 citations
Human-AI Alignment in Ad Targeting: Addressing Misestimation for Vulnerable Groups
Yang Zhang & S. B. Zhang
20254 citations
Eye-Tracking Research in Advertising Scholarship: A Review and Practical Guide
Claire M. Segijn
20253 citations

Search evidence from this journal →

Start a search

Access requires your institution's subscription. Ask your librarian →