arbiter
JournalsAccount

Eye-Tracking Research in Advertising Scholarship: A Review and Practical Guide

Claire M. Segijn

Journal of Advertising2025https://doi.org/10.1080/00913367.2025.2528215review
AJG 3ABDC A
Weight
0.44

Abstract

No abstract available.

3 citations

Open via your library →

Cite this paper

https://doi.org/https://doi.org/10.1080/00913367.2025.2528215

Or copy a formatted citation

@article{claire2025,
  title        = {{Eye-Tracking Research in Advertising Scholarship: A Review and Practical Guide}},
  author       = {Claire M. Segijn},
  journal      = {Journal of Advertising},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/00913367.2025.2528215},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Eye-Tracking Research in Advertising Scholarship: A Review and Practical Guide

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.44

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.32 × 0.4 = 0.13
M · momentum0.57 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.