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“What Can the Heart Tell Us About Thinking?” A Three-Decade Review of Heart Rate Measurement and Its Future Applications to Advertising Research

Russell B. Clayton & Jessica Gall Myrick

Journal of Advertising2025https://doi.org/10.1080/00913367.2025.2515905review
AJG 3ABDC A
Weight
0.50

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6 citations

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https://doi.org/https://doi.org/10.1080/00913367.2025.2515905

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@article{russell2025,
  title        = {{“What Can the Heart Tell Us About Thinking?” A Three-Decade Review of Heart Rate Measurement and Its Future Applications to Advertising Research}},
  author       = {Russell B. Clayton & Jessica Gall Myrick},
  journal      = {Journal of Advertising},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/00913367.2025.2515905},
}

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“What Can the Heart Tell Us About Thinking?” A Three-Decade Review of Heart Rate Measurement and Its Future Applications to Advertising Research

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.44 × 0.4 = 0.18
M · momentum0.65 × 0.15 = 0.10
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.