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Reimagining the American Dream of Aging: Filmic Portrayals and Implications for Transformative Advertising Research

Katherine Sredl et al.

Journal of Advertising2026https://doi.org/10.1080/00913367.2026.2617231article
AJG 3ABDC A
Weight
0.37

What the paper says

Transformative advertising research uses institutional theory to position advertising as a site for transformative well-being, highlighting the role of ideology in shaping industry practice and output. Our study into discourses of successful aging in three films addressing the lives of older women demonstrates how film uses cinematography, dialogue, and mise-en-scène to discursively create film templates of successful aging. Templates provide cultural ideological frameworks for film audiences in their materialized representations of subject positions, thereby creating consent for the conditions and consumption that symbolize those positions. Although film can offer advertising and its audiences potentially transformative ideological templates of aging and gender, our findings reveal that templates rest on existing power hierarchies, limiting their potential use as a tool for transformative well-being in industry that could contribute to individual and societal well-being.

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https://doi.org/https://doi.org/10.1080/00913367.2026.2617231

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@article{katherine2026,
  title        = {{Reimagining the American Dream of Aging: Filmic Portrayals and Implications for Transformative Advertising Research}},
  author       = {Katherine Sredl et al.},
  journal      = {Journal of Advertising},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1080/00913367.2026.2617231},
}

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.