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RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence

César Zamudio et al.

Journal of Advertising2025https://doi.org/10.1080/00913367.2024.2438002article
AJG 3ABDC A
Weight
0.55

Abstract

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10 citations

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https://doi.org/https://doi.org/10.1080/00913367.2024.2438002

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@article{césar2025,
  title        = {{RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence}},
  author       = {César Zamudio et al.},
  journal      = {Journal of Advertising},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/00913367.2024.2438002},
}

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RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence

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Evidence weight

0.55

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.55 × 0.4 = 0.22
M · momentum0.72 × 0.15 = 0.11
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.