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Journal of Philanthropy and Marketing

Wiley-Blackwell

Marketing
AJG 1
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Good intent, or just good content? Assessing MrBeast's philanthropy
Rhodri Davies
20248 citations
Celebrity and influencer philanthropy: Debating MrBeast and China
Elaine Jeffreys & Jian Xu
20247 citations
In reciprocity, we trust: Improving grantmaking through relational philanthropy
Janis Petzinger & Tobias Jung
20246 citations
How trust and relationships impact on the giving decisions of philanthropists
Caroline Greenhalgh & Paul Montgomery
20245 citations
Developing communication strategies to engage a new generation of donors: Fostering relationships between Gen Z and non‐profit organizations
Kimberly A. Parker et al.
20245 citations
Exploring the underpinnings of why millennials engage in charitable activities: Empirical evidence from Türkiye
Rıdvan Kocaman
20244 citations
A case study in leveraging strategic partnerships through trust‐based philanthropy
Nora L. Jones et al.
20244 citations
Hot and cold: How do consumers hate and forgive offending charity brands?
Chen Ren et al.
20244 citations
What is the point of Beast Philanthropy?
Matthew Wade
20244 citations
How the emotions evoked by homeless pets induce online charitable giving
Anna Shepelenko et al.
20243 citations
“Age as a determinant of new donor acquisition and year‐on‐year retention in the university healthcare fundraising context”
Amanda L. Hoskins & Jake D. Hoskins
20242 citations
It is a match! How donors and nonprofit organizations come together on a matching donation platform
Philip Sander & Julia Zabel
20242 citations
Streaming for good: Streamer‐viewer interaction, beneficiary focus, and donation progress
Shaojung Sharon Wang
20242 citations
On Beast Philanthropy: A response to commentaries and some final reflections
Rhodri Davies
20242 citations
Raising philanthropic children: Moving beyond virtuous philanthropy, towards transformative giving and empowered citizenship
Alison Body
20242 citations
Four reflections on Beast philanthropy: A response to Davies
Jon Dean
20242 citations
Painting the town in SDGs colors. A citywide dissemination catalyzed by the organizational evolution in a large European philanthropic foundation. A case study on the Fondazione Compagnia di San Paolo of Turin
Renato Roda & Erika Aloi
20242 citations
Exploring the service learning program in the transition country context from the students' philanthropic behaviour vantage point: Case of Croatia
Ljiljana Najev Čačija et al.
20242 citations
Carbon labeling on meals in a ferry canteen
Håkan Lane et al.
20242 citations
Cultivating young philanthropists: Children, philanthropy and wealth transfer
Fiona Fairbairn
20242 citations

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