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Celebrity and influencer philanthropy: Debating MrBeast and China

Elaine Jeffreys & Jian Xu

Journal of Philanthropy and Marketing2024https://doi.org/10.1002/nvsm.1860article
AJG 1
Weight
0.66

What the paper says

This article examines the philanthropy/marketing interface with reference to celebrity philanthropy, focusing on the American YouTube star, MrBeast, and the Chinese government regulation of celebrities and social media influencers. Celebrity nowadays can refer to film and music stars with international broadcast media visibility and to people who create their own fame through social media and appeals to niche markets/audiences (social media influencers). While the United States of America has historically used tax incentives to encourage elite philanthropy as a matter of individual choice, the Chinese government is regulating the cultural industries to promote and direct celebrity and influencer philanthropy towards government‐endorsed development goals. Comparing debates about MrBeast philanthropy with the operation of philanthropy in China highlights different ideas about celebrity/influencer philanthropy and the role it can play in supporting public welfare.

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https://doi.org/https://doi.org/10.1002/nvsm.1860

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@article{elaine2024,
  title        = {{Celebrity and influencer philanthropy: Debating MrBeast and China}},
  author       = {Elaine Jeffreys & Jian Xu},
  journal      = {Journal of Philanthropy and Marketing},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1002/nvsm.1860},
}

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Celebrity and influencer philanthropy: Debating MrBeast and China

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Evidence weight

0.66

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.84 × 0.4 = 0.34
M · momentum0.68 × 0.15 = 0.10
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.