arbiter
JournalsAccount
← All journals

Customer Needs and Solutions

Springer Nature

ABDC B
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Consumer-Perceived Differences between Best- and Second-Best-Rated Product Reviews
Moon-Yong Kim et al.
20260 citations
Marketing at the University of Groningen: a Short Historical Overview and Future Perspectives
Tammo H. A. Bijmolt et al.
20260 citations
An Exploratory Research on Using Generative AI to Generate Print Ads
Li Xiao et al.
20253 citations
Can You See Me Now? Toward a Theory of Sensory Flamboyance and Subtlety in Consumption
Tanuka Ghoshal & Russell W. Belk
20251 citations
Local Identity or Global Appeal? Consumer Perceptions of Family Business Brands in Emerging Markets
Edgar Rogelio Ramírez-Solís et al.
20251 citations
Holistic Conjoint
Marco Vriens & Felix Eggers
20250 citations
Strategic Value of Price Differentiation for Customized Products
Dinah Cohen-Vernik et al.
20250 citations
Why Data Anonymization Has Not Taken Off
Matthew J. Schneider et al.
20250 citations
Logical Creativity Theory (LCT) Updated: Foundations, Algorithms, Applications, and AI
Min Ding
20250 citations
The Case for Business Research in the Global South
Min Ding & Jaideep Prabhu
20250 citations
AI-Augmented Theory Building: From Theoretical Foundations to Practical Application
Daniel Finkenstadt
20250 citations
Sentiment Analysis in the Age of Generative AI
Jan Ole Krugmann & Jochen Hartmann
2024149 citations
Generative AI and Usage in Marketing Classroom
Min Ding et al.
202410 citations
Leveraging LLMs for Unstructured Direct Elicitation of Decision Rules
Songting Dong
20243 citations
Do More Experienced Gamblers Choose Slot Machines with Better Odds? A Large-Scale Multi-Armed Bandit Problem at a Casino
Ye Hu & Stowe Shoemaker
20242 citations
Research Note “Replicating Published Literature Review using ChatGPT-Plus: Observations”
Anindita Chakravarty
20241 citations
The Effect of Gambling Outcomes on Casino Return Times with Scalable DDC
Wayne Taylor & Anand V. Bodapati
20240 citations
Marketing at Ross: 100 Years of Academic and Business Impact
David B. Wooten & Anocha Aribarg
20240 citations
Marketing at Illinois
Yunchuan Liu et al.
20240 citations
The Agglomeration-Differentiation Tradeoff in Spatial Location Choice
Sumon Datta & K. Sudhir
202312 citations

Search evidence from this journal →

Start a search

Access requires your institution's subscription. Ask your librarian →