Local Identity or Global Appeal? Consumer Perceptions of Family Business Brands in Emerging Markets

@article{edgar2025,
  title        = {{Local Identity or Global Appeal? Consumer Perceptions of Family Business Brands in Emerging Markets}},
  author       = {Edgar Rogelio Ramírez-Solís et al.},
  journal      = {Customer Needs and Solutions},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1007/s40547-025-00156-7},
}

TY  - JOUR
TI  - Local Identity or Global Appeal? Consumer Perceptions of Family Business Brands in Emerging Markets
AU  - al., Edgar Rogelio Ramírez-Solís et
JO  - Customer Needs and Solutions
PY  - 2025
ER  -

Edgar Rogelio Ramírez-Solís et al. (2025). Local Identity or Global Appeal? Consumer Perceptions of Family Business Brands in Emerging Markets. *Customer Needs and Solutions*. https://doi.org/https://doi.org/10.1007/s40547-025-00156-7

Edgar Rogelio Ramírez-Solís et al.. "Local Identity or Global Appeal? Consumer Perceptions of Family Business Brands in Emerging Markets." *Customer Needs and Solutions* (2025). https://doi.org/https://doi.org/10.1007/s40547-025-00156-7.

Local Identity or Global Appeal? Consumer Perceptions of Family Business Brands in Emerging Markets
Edgar Rogelio Ramírez-Solís et al. · Customer Needs and Solutions · 2025
https://doi.org/https://doi.org/10.1007/s40547-025-00156-7