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Marketing at Ross: 100 Years of Academic and Business Impact

David B. Wooten & Anocha Aribarg

Customer Needs and Solutions2024https://doi.org/10.1007/s40547-024-00146-1article
ABDC B
Weight
0.30

Abstract

No abstract available.

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https://doi.org/https://doi.org/10.1007/s40547-024-00146-1

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@article{david2024,
  title        = {{Marketing at Ross: 100 Years of Academic and Business Impact}},
  author       = {David B. Wooten & Anocha Aribarg},
  journal      = {Customer Needs and Solutions},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1007/s40547-024-00146-1},
}

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Marketing at Ross: 100 Years of Academic and Business Impact

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Evidence weight

0.30

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.