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An Exploratory Research on Using Generative AI to Generate Print Ads

Li Xiao et al.

Customer Needs and Solutions2025https://doi.org/10.1007/s40547-024-00152-3article
ABDC B
Weight
0.44

Abstract

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3 citations

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https://doi.org/https://doi.org/10.1007/s40547-024-00152-3

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@article{li2025,
  title        = {{An Exploratory Research on Using Generative AI to Generate Print Ads}},
  author       = {Li Xiao et al.},
  journal      = {Customer Needs and Solutions},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1007/s40547-024-00152-3},
}

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An Exploratory Research on Using Generative AI to Generate Print Ads

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Evidence weight

0.44

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.32 × 0.4 = 0.13
M · momentum0.57 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.