Journal of Database Marketing & Customer Strategy Management

Springer Nature

ABDC C

Recent paperssorted by most recent

Paper	Year	Citations
Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining Daqing Chen et al.	2012	243 citations
Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital Muhammad Mohtsham Saeed & Faria Arshad	2012	101 citations
Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands Ana Javornik & Andreina Mandelli	2012	67 citations
Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention Shirley Bester & Mlenga Jere	2012	36 citations
Impact of promotions and value consciousness in online shopping behaviour in India Sapna Rakesh & Arpita Khare	2012	34 citations
The dark side of customer relationship management: Exploring the underlying reasons for pitfalls, exploitation and unfairness Bang Nguyen	2012	27 citations
Factors affecting consumer attitudes towards mobile marketing Rudaina Othman Yousif	2012	26 citations
Building the foundation for customer data quality in CRM systems for financial services firms Debra Zahay et al.	2012	26 citations
Proposing a customer knowledge management model for customer value augmentation: A home appliances case study Mohamad Sedighi et al.	2012	25 citations
Geographical indication as a market orientation strategy: An analysis of producers of high-quality wines in Southern Brazil Paloma de Mattos Fagundes et al.	2012	21 citations
Data mining framework for customer lifetime value-based segmentation Harsha Aeron et al.	2012	19 citations
CRM technology use and implementation benefits in an emerging market Alhassan G. Abdul‐Muhmin	2012	18 citations
Customer behavior toward online insurance services in India Arpita Khare et al.	2012	17 citations
The impact of social network-based segmentation on customer loyalty in the telecommunication industry Evangelos Xevelonakis & Patrick Som	2012	11 citations
Estimating benefits of Demand Sensing for consumer goods organisations Dimitris Folinas & Samuel Rabi	2012	11 citations
How CRM strategy impacts organizational performance: Perspective of customer equity drivers Hyung-Su Kim	2012	10 citations
The death of personal service: Will financial services customers who serve themselves do better than if they are served? Merlin Stone	2012	9 citations
Simple strategies to win and keep customers profitably Neil Woodcock & Merlin Stone	2012	7 citations
Relationship behavior between customers and service providers in demarketing situations: What makes customers try to improve their relationships? Mun-Shik Suh et al.	2012	6 citations
Brand manifestation and retrieval effects as drivers of buying behavior in Mexico N.A. Rajagopal	2012	5 citations

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