Brand manifestation and retrieval effects as drivers of buying behavior in Mexico

@article{n.a.2012,
  title        = {{Brand manifestation and retrieval effects as drivers of buying behavior in Mexico}},
  author       = {N.A. Rajagopal},
  journal      = {Journal of Database Marketing & Customer Strategy Management},
  year         = {2012},
  doi          = {https://doi.org/https://doi.org/10.1057/dbm.2012.15},
}

TY  - JOUR
TI  - Brand manifestation and retrieval effects as drivers of buying behavior in Mexico
AU  - Rajagopal, N.A.
JO  - Journal of Database Marketing & Customer Strategy Management
PY  - 2012
ER  -

N.A. Rajagopal (2012). Brand manifestation and retrieval effects as drivers of buying behavior in Mexico. *Journal of Database Marketing & Customer Strategy Management*. https://doi.org/https://doi.org/10.1057/dbm.2012.15

N.A. Rajagopal. "Brand manifestation and retrieval effects as drivers of buying behavior in Mexico." *Journal of Database Marketing & Customer Strategy Management* (2012). https://doi.org/https://doi.org/10.1057/dbm.2012.15.

Brand manifestation and retrieval effects as drivers of buying behavior in Mexico
N.A. Rajagopal · Journal of Database Marketing & Customer Strategy Management · 2012
https://doi.org/https://doi.org/10.1057/dbm.2012.15