CRM technology use and implementation benefits in an emerging market

Alhassan G. Abdul‐Muhmin

Journal of Database Marketing & Customer Strategy Management2012https://doi.org/10.1057/dbm.2012.13article
ABDC C
Weight
0.56

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18 citations

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https://doi.org/https://doi.org/10.1057/dbm.2012.13

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@article{alhassan2012,
  title        = {{CRM technology use and implementation benefits in an emerging market}},
  author       = {Alhassan G. Abdul‐Muhmin},
  journal      = {Journal of Database Marketing & Customer Strategy Management},
  year         = {2012},
  doi          = {https://doi.org/https://doi.org/10.1057/dbm.2012.13},
}

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CRM technology use and implementation benefits in an emerging market

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Evidence weight

0.56

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.54 × 0.4 = 0.21
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.