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Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention

Shirley Bester & Mlenga Jere

Journal of Database Marketing & Customer Strategy Management2012https://doi.org/10.1057/dbm.2012.26article
ABDC C
Weight
0.51

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36 citations

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https://doi.org/https://doi.org/10.1057/dbm.2012.26

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@article{shirley2012,
  title        = {{Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention}},
  author       = {Shirley Bester & Mlenga Jere},
  journal      = {Journal of Database Marketing & Customer Strategy Management},
  year         = {2012},
  doi          = {https://doi.org/https://doi.org/10.1057/dbm.2012.26},
}

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Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention

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Evidence weight

0.51

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.45 × 0.4 = 0.18
M · momentum0.71 × 0.15 = 0.11
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.