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Journal of Relationship Marketing

Taylor & Francis

Marketing
AJG 1ABDC B
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Electronic Customer Relationship Management Adoption: Exploring Its Evolution Through Bibliometric Analysis and Topic Modeling
Jose A. Perez-Bertozzi & Pedro R. Palos‐Sánchez
20260 citations
Unveiling the Power of Virtual Influencers: Impact of Content and Credibility on Consumer Engagement and Purchase Intentions
Padma Angmo et al.
20254 citations
Parasocial Relationship, Brand Attitude, and Purchase Intention: A Dual Mediation Model
Jiaqi Li et al.
20253 citations
The Landscape of CRM Research: A Bibliometric Analysis of Key Trends and Future Directions
Shaista Jabeen
20253 citations
Business-to-Business Relationship Marketing Research (1983–2022): Topical Trends and Organizing Framework
Kallol Das et al.
20252 citations
The Impact of Government Policy and City Image on Beverage Brands: Brand Innovation, Urban Culture, and Brand Loyalty
S Zhang et al.
20252 citations
The Impact of Technology on a Firm’s Relational Ecosystem: Revisiting Relationship Marketing in the Modern Age
Jen Riley & Kate Nicewicz-Scott
20252 citations
A Good Reputation Must be Earned, But How? Examining the Role of Relationship Communication and Employee Skills in Retail Banking
Mornay Roberts-Lombard & Daniël J. Petzer
20252 citations
Quantifying Connection: Scale Development for Measuring E-Customer Relationships
Emmanuel P. Paulino et al.
20251 citations
Effects of Customer Relationship Termination and Customer Involvement on New Product Development Outcomes in the Business-to-Business Market
Mai Uno et al.
20251 citations
How Social Media Marketing Impacts Relationship Quality for Masstige Brands
Mallika Srivastava & Mudita Sinha
20251 citations
Enhancing Customer-Salesperson Relationships: The Role of Salesperson Behavioral Traits and Relational Cohesion in the Banking Sector
Yuvaraj Nath et al.
20251 citations
Statement of Retraction: Relationship Marketing Practices and Export Performance of SMEs in an Emerging Economy: A Mediation Analysis
Unknown
20250 citations
Identifying the Drivers of Service Quality and Perceived Value in Forming Brand Resilience and Consumer Attitude: Expounded by Equity Theory
Shweta Manchanda et al.
20250 citations
Relationship Building in Online Retail: Exploring the Role of Supplementary Services in Fostering Customer Emotional Attachment, Satisfaction, and Loyalty
Amir Zaib Abbasi et al.
20250 citations
A Systematic Literature Review of Social CRM’s Impact on Customer Loyalty
Tahereh Hasani
20250 citations
The Role of Commitment and Trust Between Financial and Social Satisfaction in B2B Purchase and Sales Relations
Jyh-Liang Guan et al.
20250 citations
Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector
Juan Carlos Bustamante et al.
20250 citations
Is Dissolution the Solution? A Customer Relationship Reactivation Model
Luísa Lopes et al.
20250 citations
Brands as Mentors: Extending the Brand-Consumer Relationship Paradigm
Gavin L. Fox et al.
20250 citations

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