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https://doi.org/https://doi.org/10.1080/15332667.2025.2462883
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@article{mai2025,
title = {{Effects of Customer Relationship Termination and Customer Involvement on New Product Development Outcomes in the Business-to-Business Market}},
author = {Mai Uno et al.},
journal = {Journal of Relationship Marketing},
year = {2025},
doi = {https://doi.org/https://doi.org/10.1080/15332667.2025.2462883},
}TY - JOUR
TI - Effects of Customer Relationship Termination and Customer Involvement on New Product Development Outcomes in the Business-to-Business Market
AU - al., Mai Uno et
JO - Journal of Relationship Marketing
PY - 2025
ER -
Mai Uno et al. (2025). Effects of Customer Relationship Termination and Customer Involvement on New Product Development Outcomes in the Business-to-Business Market. *Journal of Relationship Marketing*. https://doi.org/https://doi.org/10.1080/15332667.2025.2462883
Mai Uno et al.. "Effects of Customer Relationship Termination and Customer Involvement on New Product Development Outcomes in the Business-to-Business Market." *Journal of Relationship Marketing* (2025). https://doi.org/https://doi.org/10.1080/15332667.2025.2462883.
Effects of Customer Relationship Termination and Customer Involvement on New Product Development Outcomes in the Business-to-Business Market
Mai Uno et al. · Journal of Relationship Marketing · 2025
https://doi.org/https://doi.org/10.1080/15332667.2025.2462883
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