arbiter
JournalsPricingAccount

Is Dissolution the Solution? A Customer Relationship Reactivation Model

Luísa Lopes et al.

Journal of Relationship Marketing2025https://doi.org/10.1080/15332667.2025.2536924article
AJG 1ABDC B
Weight
0.50

What the paper says

Dissolution and reactivation of relationships represent the main focus of this research. Dissolution provides the context while reactivation is the explored highly complex and multifactorial phenomenon. The purpose of this study is to identify and explore the factors that lead a lost customer to accept the reactivation of the relationship. The achievement of this purpose gives a contribution not only to the scientific community but also to the economic actors that engage the option of recovering lost customers, who express an intention to abandon.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.1080/15332667.2025.2536924

Or copy a formatted citation

@article{luísa2025,
  title        = {{Is Dissolution the Solution? A Customer Relationship Reactivation Model}},
  author       = {Luísa Lopes et al.},
  journal      = {Journal of Relationship Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/15332667.2025.2536924},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Is Dissolution the Solution? A Customer Relationship Reactivation Model

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.