| The Last Chance Dance: The Interplay of Scarcity and Social Proof in Social Media Contest Messaging Sun-Young Park & Gamze Yilmaz | 2026 | 0 citations |
| I Can’t Believe You Posted That, It’s Offensive! Conceptualizing How Consumers Take Offense to Marketing Communications Paul J. Harrison et al. | 2026 | 0 citations |
| Navigating the Dubbing Dilemma in MNC Advertising: Perspectives from Marketers and Tunisian Consumers Post-COVID-19 Karim Ben Yahia | 2026 | 0 citations |
| The Role of Vaccine Education Advertising in Countering Misinformation: Insights from the Integrative Model of Behavioral Prediction Ilwoo Ju & Hwanseok Song | 2026 | 0 citations |
| Open to Work, Closed to Opportunity? Digital Visibility and the Unspoken Codes of Creative Advertising Hiring Saraí Meléndez-Rodríguez | 2026 | 0 citations |
| The Role of Sponsor Type and Guilt Appeal Intensity on Consumer Reactions to Anti-Drunk Driving Campaigns Chung In Hazel Yun et al. | 2026 | 0 citations |
| A Bibliometric Analysis of Biometric Methods in Advertising Research Tae Hyun Baek et al. | 2026 | 0 citations |
| When Brands Are Trending on Social Media: A Comparative Study of Consumer Responses to Branded Memes on TikTok Versus Facebook Minseong Kim & Tae Hyun Baek | 2026 | 0 citations |
| Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions Won-Ki Moon et al. | 2025 | 7 citations |
| “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds Olga Shabalina et al. | 2025 | 4 citations |
| Cross-Cultural Analysis of Influencer Marketing: Meta-Analysis and Meta-Regression of Factors and Effects Kaiyi Hu et al. | 2025 | 3 citations |
| When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Brand Hypocrisy and Brand-Cause Fit on Women’s Responses to Femvertisements Sophia Mueller-Bryson et al. | 2025 | 2 citations |
| Perceptions of Warmth and Competence Conveyed by Hard Sell and Soft Sell Voices: A Cross-Cultural Study Fabrice Desmarais et al. | 2025 | 2 citations |
| “Doing Gender” at Work: Women Leaders’ Perspectives on Gender Bias in Advertising Creative Departments Teresa Tackett | 2025 | 2 citations |
| Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations Yoon‐Na Cho & Charles R. Taylor | 2025 | 2 citations |
| The Combined Effects of Disgust Appeal and Temporal Frame in the Effectiveness of Threatening Messages for Type 2 Diabetes Prevention Soya Nah & Deena Kemp | 2025 | 2 citations |
| Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth Yan Wang & Charles R. Taylor | 2025 | 2 citations |
| How Does CEO Narcissism Impact the Effectiveness of Advertising on Firm Performance? A Study in the Restaurant Industry Context Joo Hwan Seo et al. | 2025 | 2 citations |
| Two-Sided Messages in Influencer Marketing: Building Persuasion Through Increased Sincerity and Decreased Commercial Motives Buduo Wang | 2025 | 1 citations |
| DEI and Sweden’s Middle Way: The Drive for Social Impact Through Inclusive Advertising Edward Timke & Jean M. Grow | 2025 | 1 citations |