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When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Brand Hypocrisy and Brand-Cause Fit on Women’s Responses to Femvertisements

Sophia Mueller-Bryson et al.

Journal of Current Issues and Research in Advertising2025https://doi.org/10.1080/10641734.2025.2452564article
AJG 1ABDC B
Weight
0.41

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2 citations

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https://doi.org/https://doi.org/10.1080/10641734.2025.2452564

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@article{sophia2025,
  title        = {{When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Brand Hypocrisy and Brand-Cause Fit on Women’s Responses to Femvertisements}},
  author       = {Sophia Mueller-Bryson et al.},
  journal      = {Journal of Current Issues and Research in Advertising},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10641734.2025.2452564},
}

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When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Brand Hypocrisy and Brand-Cause Fit on Women’s Responses to Femvertisements

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Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.25 × 0.4 = 0.10
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.