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Two-Sided Messages in Influencer Marketing: Building Persuasion Through Increased Sincerity and Decreased Commercial Motives

Buduo Wang

Journal of Current Issues and Research in Advertising2025https://doi.org/10.1080/10641734.2025.2557877article
AJG 1ABDC B
Weight
0.37

Abstract

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https://doi.org/https://doi.org/10.1080/10641734.2025.2557877

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@article{buduo2025,
  title        = {{Two-Sided Messages in Influencer Marketing: Building Persuasion Through Increased Sincerity and Decreased Commercial Motives}},
  author       = {Buduo Wang},
  journal      = {Journal of Current Issues and Research in Advertising},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10641734.2025.2557877},
}

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Two-Sided Messages in Influencer Marketing: Building Persuasion Through Increased Sincerity and Decreased Commercial Motives

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.