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Journal of Nonprofit & Public Sector Marketing

Taylor & Francis

AJG 1ABDC B
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
The Effect of Libertarian Beliefs on Consumer Attitudes Toward Driving Controls
Todd C. Haderlie et al.
20260 citations
Challenges of Brand Orientation and Implementation in Nonprofits: A Mixed-Methods Study on Impediments and Solutions
Charlotte Labbafi & Silke Boenigk
20260 citations
Value Co-Creation and Co-Destruction in a Reciprocal Gift-Based Donation Service Ecosystem
Kosuke Mizukoshi & Y. Hidaka
20260 citations
The Impact of Rural Community Residents’ Satisfaction on Propensity to Move: An Exploratory Study
David C. Bojanic et al.
20260 citations
The Influence of Blood Donation Experience on Donor Behavior Through Donor Pride in Thailand
Jutawan Utaramat & Narissara Palusuk
20260 citations
The Role of Cuteness, Closeness, and Familiarity in Wildlife Conservation Advertising
The Anh Phan et al.
20259 citations
Brand Strength’s Influence on Volunteers’ Retention and Support Intentions
Walter Wymer & Ljiljana Najev Čačija
20254 citations
How Does Sense of Belonging Bridge the Linkage Between Customer Engagement and Word of Mouth in Online Nonprofit Communities?
Do Minh Diep & Mai Thi Thu Le
20253 citations
Effects of Fundraising Alliances on Charitable Donations
Robert J. Fisher & Oliver J. Rutz
20251 citations
How Do Fire Departments Engage the Public? Evidence from Fire Department Social Media Accounts in the United States
Dominic D. Wells et al.
20251 citations
Predictors for Online Donation Behavior: Integrating TPB, SDT, NAM and Trust
Jin‐Man Kim et al.
20251 citations
Rebuilding Philanthropy: Social Media’s Impact on Nonprofits After the Pandemic
Wanzhu Shi et al.
20250 citations
Factors Encouraging Donations to Refugee Support Charities
Roger Bennett & Rohini Vijaygopal
20250 citations
Virtual Influencership and the ‘Desire to model’ In Social Marketing: A Gen Z Perspective
Vidhi Sharma et al.
20250 citations
Understanding Panic Buying During Repeated Crises: The Effect of Crisis Experience
Marcella S. Müller et al.
20250 citations
Eliciting Emotions Through e-WOM: A Lever for Enhancing Blood Donation?!
Katharina Kaltenbrunner et al.
20250 citations
How User Sentiments on the Italian Brain Drain Shape Social Media Engagement
Nicole Pitassi & Jimi Park
20250 citations
Let´s Get in Touch: The Impact of Branding Touchpoints on Nonprofit Brand Consideration
Charlotte Labbafi
20250 citations
Empirical Findings on Cause Placement: Leveraging Embedded Marketing for Nonprofit Organizations
Ream A. Shoreibah et al.
20250 citations
Predicting Parishioner Donations: A Study Comparing Lifetime Value Models on a Robust Sample of Catholic Donation Data
Enoch Hill & Alicia Graziosi Strandberg
20250 citations

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