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Virtual Influencership and the ‘Desire to model’ In Social Marketing: A Gen Z Perspective

Vidhi Sharma et al.

Journal of Nonprofit & Public Sector Marketing2025https://doi.org/10.1080/10495142.2025.2571538article
AJG 1ABDC B
Weight
0.50

Abstract

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Cite this paper

https://doi.org/https://doi.org/10.1080/10495142.2025.2571538

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@article{vidhi2025,
  title        = {{Virtual Influencership and the ‘Desire to model’ In Social Marketing: A Gen Z Perspective}},
  author       = {Vidhi Sharma et al.},
  journal      = {Journal of Nonprofit & Public Sector Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10495142.2025.2571538},
}

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Virtual Influencership and the ‘Desire to model’ In Social Marketing: A Gen Z Perspective

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.