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The Role of Cuteness, Closeness, and Familiarity in Wildlife Conservation Advertising

The Anh Phan et al.

Journal of Nonprofit & Public Sector Marketing2025https://doi.org/10.1080/10495142.2025.2503320article
AJG 1ABDC B
Weight
0.54

Abstract

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9 citations

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https://doi.org/https://doi.org/10.1080/10495142.2025.2503320

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@article{the2025,
  title        = {{The Role of Cuteness, Closeness, and Familiarity in Wildlife Conservation Advertising}},
  author       = {The Anh Phan et al.},
  journal      = {Journal of Nonprofit & Public Sector Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10495142.2025.2503320},
}

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The Role of Cuteness, Closeness, and Familiarity in Wildlife Conservation Advertising

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Evidence weight

0.54

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.52 × 0.4 = 0.21
M · momentum0.72 × 0.15 = 0.11
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.