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https://doi.org/https://doi.org/10.1080/10495142.2026.2624493
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@article{charlotte2026,
title = {{Challenges of Brand Orientation and Implementation in Nonprofits: A Mixed-Methods Study on Impediments and Solutions}},
author = {Charlotte Labbafi & Silke Boenigk},
journal = {Journal of Nonprofit & Public Sector Marketing},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1080/10495142.2026.2624493},
}TY - JOUR
TI - Challenges of Brand Orientation and Implementation in Nonprofits: A Mixed-Methods Study on Impediments and Solutions
AU - Labbafi, Charlotte
AU - Boenigk, Silke
JO - Journal of Nonprofit & Public Sector Marketing
PY - 2026
ER -
Charlotte Labbafi & Silke Boenigk (2026). Challenges of Brand Orientation and Implementation in Nonprofits: A Mixed-Methods Study on Impediments and Solutions. *Journal of Nonprofit & Public Sector Marketing*. https://doi.org/https://doi.org/10.1080/10495142.2026.2624493
Charlotte Labbafi & Silke Boenigk. "Challenges of Brand Orientation and Implementation in Nonprofits: A Mixed-Methods Study on Impediments and Solutions." *Journal of Nonprofit & Public Sector Marketing* (2026). https://doi.org/https://doi.org/10.1080/10495142.2026.2624493.
Challenges of Brand Orientation and Implementation in Nonprofits: A Mixed-Methods Study on Impediments and Solutions
Charlotte Labbafi & Silke Boenigk · Journal of Nonprofit & Public Sector Marketing · 2026
https://doi.org/https://doi.org/10.1080/10495142.2026.2624493
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