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Journal of Strategic Marketing

Taylor & Francis

AJG 2ABDC A
Abstract coveragesee Methodology
Recent paperssorted by most recent
PaperYearCitations
Brand purpose as an amplifier of brand loyalty? The mediating role of brand distinctiveness
Enya Henning & Julien Alain Nussbaum
20260 citations
Who cares about purpose? Identifying consumer segments for social purpose branding
Harriet Gray et al.
20260 citations
Coping strategies and corrective actions to address digital consumer vulnerability: a multistakeholder perspective
Veronica Capone et al.
20260 citations
Unconventionalized intermediation and the paradoxes of NFT markets for cultural goods
Bibek Guha Sarkar & Saravana Jaikumar
20260 citations
Unraveling when and how marketing capability shapes product market competition: the moderating effect of slack resources and external environment
Yuyan Wei et al.
20260 citations
Service quality and outpatient satisfaction in private healthcare sector: model development and application
Amani Mallat et al.
20260 citations
Beyond static optimality: a dynamic and strategically contingent framework for marketing positioning in cultural markets
Yunhye Lee & Jungwon Lee
20260 citations
Effects of competence support–frustration misfit in e-shopping cart systems on task engagement and payment behavior: evidence from Gabon
Martin Yongho Hyun et al.
20260 citations
Social media marketing, brand experience, and masstige brands in an emerging market: navigating engagement
Sonal Purohit & Justin Paul
20260 citations
Don’t let it go to waste: preventing and profiling household food waste
Marta Peixoto et al.
20260 citations
A typology of consumer relationships with generative AI: understanding the Good, the Bad, and the Ugly
Boris Bartikowski
20260 citations
Advancing phygital experiential marketing via generative AI
Áine Doherty et al.
20260 citations
Set fire to the rain: can empathetic crisis communication help when CSR signalling backfires?
Daniel Muravsky & Lakhbir Singh
20260 citations
Necro‑Branding and Psychographic Segmentation of Necro‑Celebrities vis‑à‑vis Alive‑Celebrities: a methodological 3‑step text‑analysis of Elvis Presley, the Royal Family, Picasso & Co.
Siyu Rena Mu & C. Baumann
20260 citations
Shaping sustainable consumption through creative mindfulness interventions
Mai Khanh Tran & Andrew Davies
20260 citations
Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation
Raphael Odoom et al.
202510 citations
Smart banking chatbots and consumer engagement: the role of trust and privacy in AI-driven banking
Kumar Rohit et al.
20258 citations
Commercialization of influencer content on social media: the roles of parasocial relationships and sponsorship disclosures
Weng Marc Lim et al.
20257 citations
Understanding brand evangelism- a systematic review of the literature and future research avenues
Purvendu Sharma & Kapil Khandeparkar
20255 citations
Exploring AI-driven phygital experiences: the case of ultra-high-net-worth individuals travel concierge services
Philipp Klaus
20255 citations

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