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Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation

Raphael Odoom et al.

Journal of Strategic Marketing2025https://doi.org/10.1080/0965254x.2025.2453690article
AJG 2ABDC A
Weight
0.56

Abstract

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10 citations

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https://doi.org/https://doi.org/10.1080/0965254x.2025.2453690

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@article{raphael2025,
  title        = {{Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation}},
  author       = {Raphael Odoom et al.},
  journal      = {Journal of Strategic Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/0965254x.2025.2453690},
}

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Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation

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Evidence weight

0.56

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.55 × 0.4 = 0.22
M · momentum0.75 × 0.15 = 0.11
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.