arbiter
JournalsAccount

Understanding brand evangelism- a systematic review of the literature and future research avenues

Purvendu Sharma & Kapil Khandeparkar

Journal of Strategic Marketing2025https://doi.org/10.1080/0965254x.2024.2443791review
AJG 2ABDC A
Weight
0.48

Abstract

No abstract available.

5 citations

Open via your library →

Cite this paper

https://doi.org/https://doi.org/10.1080/0965254x.2024.2443791

Or copy a formatted citation

@article{purvendu2025,
  title        = {{Understanding brand evangelism- a systematic review of the literature and future research avenues}},
  author       = {Purvendu Sharma & Kapil Khandeparkar},
  journal      = {Journal of Strategic Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/0965254x.2024.2443791},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Understanding brand evangelism- a systematic review of the literature and future research avenues

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.48

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.41 × 0.4 = 0.16
M · momentum0.63 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.