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https://doi.org/https://doi.org/10.1080/0965254x.2025.2481140
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@article{kumar2025,
title = {{Smart banking chatbots and consumer engagement: the role of trust and privacy in AI-driven banking}},
author = {Kumar Rohit et al.},
journal = {Journal of Strategic Marketing},
year = {2025},
doi = {https://doi.org/https://doi.org/10.1080/0965254x.2025.2481140},
}TY - JOUR
TI - Smart banking chatbots and consumer engagement: the role of trust and privacy in AI-driven banking
AU - al., Kumar Rohit et
JO - Journal of Strategic Marketing
PY - 2025
ER -
Kumar Rohit et al. (2025). Smart banking chatbots and consumer engagement: the role of trust and privacy in AI-driven banking. *Journal of Strategic Marketing*. https://doi.org/https://doi.org/10.1080/0965254x.2025.2481140
Kumar Rohit et al.. "Smart banking chatbots and consumer engagement: the role of trust and privacy in AI-driven banking." *Journal of Strategic Marketing* (2025). https://doi.org/https://doi.org/10.1080/0965254x.2025.2481140.
Smart banking chatbots and consumer engagement: the role of trust and privacy in AI-driven banking
Kumar Rohit et al. · Journal of Strategic Marketing · 2025
https://doi.org/https://doi.org/10.1080/0965254x.2025.2481140
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